WooCommerce SEO: How To Optimize Product Pages October 13, 2023at 21:28 pm By: James Byrne After Dark Grafx SEO – How To Rank Product Pages in WooCommerce Have you ever wondered why your product pages are not getting listed in the search engines from your WooCommerce website? In this video I’m going to show you how to optimize your Woocommerce product pages so that they are able to get listed on Google and other search engines utilizing the correct white hat search engine optimization techniques. By following this SEO (search engine optimiztion) guideline on how to optimize product pages for your shopping cart you will be able to easily get your products listed with Google. This video does not cover Google Merchant Center, Google Analytics, Google Search Console, WooCommerce Setup, Rank Math SEO Plugin or the YOAST SEO Plugin, rather, we will be covering how to utilize the Rank Math SEO Plugin to help optimize your WooCommerce Product Pages to rank higher in the search engines. There are many factors that go into optimizing your website for SEO to get listed in the search engines that include but not limited to; setting up Google Analytics or Other analytics tool to track performance, Google or Other Search Console or Webmaster Tools to find and fix errors, find keyword queries and other as well as Keyword research performed by Google Ads Keyword Search Tool or utilizing another service like WEBCEO, SEMRush, Ahrefs or other services. Couple this with ON PAGE SEO and OFF PAGE SEO as well as PPC (pay per click advertising including retargeting) and a strong social media marketing strategy will put you ahead of your competition and help you reap the benefits that this type of marketing medium offers. If you install Rank Math SEO Plugin, All In One SEO Plugin, or YOAST SEO Plugin on your WordPress website, they will come with the option to automatically create a sitemap.xml file that will need to be submitted to Google and other engines so that they pick up and “index” (get your site listed). If you sign up for Google Search Console (ie: https://search.google.com/search-console/) you will be able to remit your sitemap directly to Google for indexing. Note: you will need to verify your website with Google Search Console first. Once your website is verified with Google Search console, head over to SITEMAPS on the left, then paste in your sitemap.xml file. Some of the plugins above have different file names for the sitemap.xml file. Some are index_sitemap.xml, sitemap.xml, etc. so see the plugins settings and then test the url directly by pasting it into the browser to see what comes up. It it is showing sitemap.xml, type in https://YOUR-WEBSITE-HERE.com/sitemap.xml and you should see whatever is in the sitemap. In some cases, there are other files within the sitemap that should also be remitted. If you have any questions or would like to hire After Dark Grafx to perform organic or paid SEO services for you, please contact us here.
How to Add Google Merchant Center to Shopify – James Byrne – After Dark Grafx January 11, 2021at 19:09 pm By: James Byrne After Dark Grafx Jan 11, 2021 by James Byrne, After Dark Grafx In this video tutorial, I show you how to easily Add Google Merchant Center (merchants.google.com) to your Shopify Store using the default Debut Theme. Shopify is a great e-commerce platform with a robust set of features to have you selling your products/services in no time. You can sign up for a 14-day free trial of Shopify Here: https://shopify.pxf.io/dojygQ Pros of using Shopify: – Quickly Start and Launch a Store – Thousands of FREE Apps to help you sell and run your store – Inexpensive if using free apps but can get expensive if you use a lot of paid apps. – Low Learning Curve – No Need for a Merchant Account – No Need for a Shipping Carrier Account – Easy to Add Apps, Change Themes and Update – Easily Add other Sales Channels (ie: Facebook, Instagram, etc.) – Easily Add a Buy Now Button onto an EXTERNAL website. (You can add a product button called BUY NOW to a website that is not hosted with Shopify but would process the checkout through Shopify Cons of using Shopify: – There is a 3 option limit for products. Example: If you sell t-shirts and have Size, Color, Material (you can add all kinds of variants to these options like small, medium, large, etc.) but Shopify has a 100 variant limit for these so you would need an app to extend the OPTIONS to get you past the 3 options threshold and the 100 variant threshold. – You use Shopify Payments, otherwise, if you use your own merchant account, then they add additional fee to your monthly plan plus you will pay a percentage to Shopify in addition to your existing Merchant Account and Gateway Fees. – If you add another Shipping Carrier (Shopify’s built-in carrier is USPS) if you add: FEDEX, UPS or other carrier there is an additional monthly fee approx $20 per month as of today’s date but this is cheaper than upgrading to the next plan on Shopify. – No direct access to the Shopify database without an app via Api – No direct backup mechanism without an app. You can export the products, customers and orders within Shopify but that is it. You would need an app to extend this functionality. If you need a Shopify Expert or just want ask some questions, please feel free to contact us here at any of the links below. You can sign up for a 14-day free trial of Shopify Here and Try it out as well as make sales before you even have to pay them their monthly fee: https://shopify.pxf.io/dojygQ Learn How to Connect Google Merchant Shopping to Shopify. Step by step. Some sites referenced in this video: Google Ads – https://ads.google.com/home/ Google Merchant Center – https://merchants.google.com/ Things you will need to set this up: 1) Active Shopify Store not password protected 2) Returns, Shipping, Privacy Policy and Contact Information clearly stated on Shopify Store 3) Merchants.Google.com Account 4) Ads.Google.com Account with active billing on file and active account How to create a Google Adwords Account – https://ads.google.com How to create GOOGLE MERCHANTS ACCOUNT – https://www.google.com/intl/en_us/retail/get-started/?product=merchant-center How to Create Shopify Store Video 1 https://www.youtube.com/watch?v=RQdN-w_9wZU&feature=emb_logo How to Create Shopify Store Video 2 https://www.youtube.com/watch?v=v7dFG4jZZiM&t=4s Shopify Product Requirements: For the purposes of this how to video, you will need to make sure that the products in your Shopify store have all of the following items in order to be synced correctly. Name Price Weight SKU UPC or GTIN Brand Name Images (good size requirements are 1000px by 1000px 72 dpi) Assigned to a Collection NOTE: Merchants.google.com grabs SEO data from your products. You can sign up for a 14-day free trial of Shopify Here: https://www.shopify.com/free-trial?ref=after-dark-grafx Use Quicktime Player To Record My Screencast Videos and edit them with: HitFilm FX https://fxhome.com/hitfilm-express (its free) You can sign up for a 14-day free trial of Shopify Here and Try it out as well as make sales before you even have to pay them their monthly fee: https://www.shopify.com/free-trial?ref=after-dark-grafx Disclaimers: Some links in description above are affiliate links that help me support the channel at no extra cost or are direct links to my existing accounts. After Dark Grafx James Byrne Sites referenced in this video above text are strictly for entertainment purposes and for the use of this how to video, any references to Google or Google Services, Shopify or other companies are trademarked and owned by their respective companies.